A woman with long, curly red hair looking to her right against a plain white background.
Rochelle performing an aerial silk exercise outdoors in her downtime.

Hi! I’m Rochelle, a freelance writer and producer working in advertising and entertainment.

I find innate satisfaction in making things and have been doing so professionally for more than 15 years. I started out as a junior advertising copywriter, working on shelf talkers and floor displays for Blue Moon Brewing Company. I worked my way up to senior copywriter with Denver-based ad agency Karsh Hagan, where I cut my teeth in commercials and branding. I transitioned to freelance and moved to Los Angeles, where I developed dozens of hotel and retailer brands. And in 2022, I began taking roles within production departments on independent film and television projects too. I love taking on new challenges and fancy myself someone who maintains a constant state of growth. For more a more in-depth work history, check out my LinkedIn profile.

My approach

Words matter. They shape our interactions. They define our relationships. They both reflect and influence the things we value. I aim, always, to wield words with the respect they deserve. And there are few things I enjoy more than tinkering with the cadence of a piece of writing until it feels deliciously right.

But long before I fixate on syntax, I ensure the team is aligned on strategy. I home in on the insight driving the project and examine its implications from multiple angles, looking for trends and cultural conversations that could help amplify an idea. Then I use those finding to stress test every concept I bring to the table. I’m happiest in a collaborative work setting where big ideas are developed as a team and individual deliverables are drafted in isolation—it’s the kind of environment that suits my ambivert personality nicely.

Two people standing together, smiling, in a dimly lit room with framed pictures on the walls and decorative lighting. The person on the left is a man with dark hair, wearing a denim jacket, green shirt, and brown pants. The person on the right is a woman with curly brown hair, wearing a black leather jacket, gray graphic T-shirt, ripped black jeans, and sneakers.

My interests

When I’m not making things for money, you’ll often me making things for fun. Like mezcal-based cocktails. Or short stories. Or soy wax candles. I love cartwheeling around on an aerial silk and paddling around on my inflatable board. But more than anything, I love spending time with people who love things—cinephiles, birders, pizza enthusiasts. If you too are the kind of person who loves things, hit me up. We can probably hang.