American Crew Ultramatte Launch
American Crew's Ultramatte is a matte-finish gel that creates subtly definitive styles. You could even call them inconspicuous. Which is why we used a heist storyline to launch the product.
We started with a 360-degree video that told the story of three striking criminals who steal American Crew’s trade secrets and have to jump across rooftops and barrel down Barcelona’s alleyways to evade police. Then we created a site to host the video with a player that gave viewers continuous control of the camera angle. And finally, we layered on investigation-themed sales tools and educational materials so American Crew's distribution force could get in on the action too.
Landing page with 360° video player
Video player allowed viewers to control the camera angle at every turn.
Stunt doubles allowed our characters to perform impressive acrobatic feats during their getaway.
The streets of Barcelona lent the video a warm, but moody, feel.
Investigation-themed sales materials
