d:fi brand relaunch
Sex. Drugs. Electro house and hairspray. When The Colomer Group asked us to relaunch the d:fi brand and make it a gender-inclusive embodiment of modern youth rebellion, we knew that the easiest way to do it would be to create a platform rooted in club culture. We used posters, lookbooks, and body-heat-activated packaging to talk to our target in the salon. And in-club sampling and a website with a music blog, a lookbook, and a mantra video—with a track by Julian Jordan and Martin Garrix—to reach our target out in the real world.
