CU Denver TV & Radio

The University of Colorado's Denver campus is a lot different than your stereotypical college. Rather than winning athletics programs, they have well-funded research programs. And the only place a CU Denver student sees Α, Δ, or Φ is in their civil engineering class. That kind of campus attracts a more driven kind of student. And for the university's first-ever broadcast campaign, we used beat poetry-inspired narrative to capture a CU Denver student's mindset and to position it as one of the university's greatest strengths.