CU Denver Out of Home

The hard part about producing advertising for a university is often the limited budget. The easy thing about producing advertising for CU Denver, is that their campus is in the heart of the city. By painting and wheat pasting their property, we were able to rack up millions of impressions without spending a single dollar on media. And by creating a pedestrian-accessible billboard loaded with thousands of cheeky lapel buttons, we were able to earn space on backpacks and jean jackets across the city too.